Professionals and executives
We work with professionals whose online reputations have a direct bearing on the teams they lead, the work they do, and the businesses they run. These include c-suite executives, doctors, lawyers, and other professionals whose line of work may invite public scrutiny and debate. We are able to create positive content, change the order of search results about you, and suppress outdated content on the Internet from your past personal or professional involvements. In times of a reputational crisis, we turn online conversations about you away from negative topics and towards more positive ones. In situations concerning deliberate acts of reputational sabotage or malicious attacks, we enlist legal action to identify perpetrators, stem the damage, and to pursue compensation where possible and necessary.
Employers routinely screen job applicants by conducting searches on the Internet. This is no hidden fact. Outdated, inaccurate, or negative content on the Internet may compromise one’s chances at being hired, especially if the position calls for regulatory approvals or strict background checks. We help job seekers assess their Internet and social-media presence, promote a positive image, and downplay information that is sensitive or may not be relevant to one’s personal branding. Where there exists online content that is manifestly false, inaccurate, or defamatory, we deploy our legal expertise to seek clarifications, which can in turn be used to allay concerns on the parts of employers, regulators, and stakeholders.
The tenor of online opinion can make or break a public figure. In
today’s increasingly divided world, public figures have had their image, endorsements, and earnings affected by boycotts and criticism. Where the online opinion is well-founded, but nonetheless damaging, our public-relations and crisis-communications experts can advise on the strategic statements, narratives, and content required to promote constructive online debate. Our digital-media team works routinely with public figures to remove or suppress sensitive or personal online content that may have found their way online because of leaks, an over-inquisitive public, or irresponsible journalism. In cases of malicious attacks, harassment, cyberbullying, and outright acts of sabotage, we provide speedy legal relief aimed at taking down the negative content and going after the perpetrators for compensation, clarification, and vindication.
First impressions are made or broken on the Internet. We help businesses and brands show their best side to customers and stakeholders – past, present, and prospective. Our fluency in online searches and digital marketing allow us to influence what shows up when people search for your business or brand. We have also experienced large degrees of success in suppressing or removing inaccurate, malicious, or negative reviews about your brand on major review sites, social-media platforms, and popular online forums. In times where the integrity and reputation of your business and brand comes under threat, our public-relations team can help you navigate the choppy waters of online discourse by aligning your communications strategy with news cycles as well as the tone, tenor, and direction of prevailing online opinion. Our legal team has worked with business to identify and take action against instances of competitor sabotage masked as Internet reviews. We have also pursued legal recourse against attacks from disgruntled
ex-employees or ex-customers.
Societies, associations and non-profits
Non-profits, societies, and associations are not spared from the realities of online discourse. A hung vote within a condominium’s management board can spark an Internet outcry, just as a decision made by a sporting association or body to investigate or expel an athlete can lead to fervent public discussion. These are just some examples of how non-profit organisations can find themselves faced with imminent threats to their online reputations. Negative Internet content can spread because the public weighs in on issues without complete or accurate information. We help associations and societies manage content and conversations about them on the Internet in a manner that appreciates the sensitivity of their statuses as non-profit and not-for-gain organisations.
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