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The internet is one of the most revolutionary technologies influencing business today. According to the International Telecommunications Union (ITU), more that 51% of the global population is now online. For businesses, the internet offers an opportunity to boost...

Online reputation management has become a necessity for businesses, celebrities, and politicians alike. The internet is global, and people are free to say what they want online with little consequences. In fact, some people see the internet as a sea of negativity. But...

Most internet users and business owners leverage digital connectivity to create brand awareness. Since there are millions of people online, brands have an easy time reaching their target audience. However, to achieve results from their digital marketing efforts,...

Online reputation is very crucial because customers online largely depend on reviews when making purchase decisions. Negative reviews on review sites Ripoff Report worry many business owners. Anyone can make a negative review on  Ripoff Report, including fired...

Brands thrive on reputation. When your customers speak well of your brand, they pique the curiosity of the people they tell. Social media has become very crucial in making or ruining brand reputation. As the leading social media platform, Facebook is a very...

Digital marketing requires extensive visibility for your brand in this highly competitive business landscape. However, such exposure comes with immense risks. Your brand’s online reputation can take a hit in case of negative publicity on search engines or other...